Technical Product Marketing Manager - Cybersecurity

  • Job Reference: 395865556-2
  • Date Posted: 12 October 2021
  • Recruiter: Claranet
  • Location: London
  • Salary: On Application
  • Sector: Management & Supervisors, Restaurant & Service
  • Job Type: Permanent

Job Description

About The Role
Exciting new role to drive the creation of promotional material, thought leadership and service specific collateral for our cybersecurity services. You will support all marketing, lead-generation and direct sales activities using your knowledge and expertise.

The Technical Product Marketing Manager will understand the problems our customers face, and how our solutions can solve those for them. With a passion for technology and cybersecurity, you will be responsible for creating cybersecurity marketing and promotional output that is compelling and engaging, while remaining credible and technically accurate.

Your content will support an increase in sales pipeline and the acceleration and closure of opportunities within the pipe. Working independently and through collaboration with sales teams, technical leads, marketing teams and senior management, you will create content and review/approve content worked on by others acting as a gatekeeper to ensure quality of our output.

This will involve working on a wide range of content types, from social media posts, email campaigns, webinar creation, promotional videos, case studies and service collateral including pitch decks, battle cards etc. You will be supported by our internal branding team or external agencies for the design and production elements for the work, and local marketing teams will assist with the delivery of the content via the identified channels.

Working with the main cybersecurity units over the group, your focus will be on driving key local services but also on content that can be reused over the group, which will involve collaboration with security and marketing teams over the group. Services will evolve over time but our new Continuous Security Testing service, Penetration Testing, Managed Detection and Response, Cloud Security, Security Training, Web Application Firewall and Endpoint Detection and Response will all be key priorities.

Essential duties & responsibilities

Create clear value propositions for our services, using input from customers, internal teams and wider market intelligence to articulate how our services solve real customer challenges.
Work with business leaders, marketing and sales to define marketing campaigns for products and services.
Creation of promotional content for social media (LinkedIn and Twitter), email campaigns and events (i.e. producing the messaging and content to input into stand design, handouts etc.), working with marketing to review content before publication.
Creation of website and landing page content to support campaign activity & events, work with web and design teams who will implement these.
Keep abreast of cybersecurity industry topics, and work with the technical teams to seek out good ideas for thought leadership content including articles/blogs, and lead the creation of the content (in collaboration with the technical experts) in order to raise awareness of our services and drive leads and opportunities to Claranet.
Working with technical teams to create compelling webinars and seminar content.
Creation of service specific collateral to support direct sales activity, including pitch decks, brochures, website content, videos and battle cards.
Work with teams over the group to identify suitable opportunities to promote our cybersecurity services to the wider Claranet customer base, as well as up sell of further services to cybersecurity customers.
Support the creation of internal communication (Yammer posts, presentations, webinars etc.) to promote Cybersecurity services internally, both to general sales teams but also to the business as a whole.About The Candidate

Proven track record of defining clear service propositions and producing a wide variety of high-quality marketing content within the IT technology or service provider space, demonstrating both a strong technical understanding and an understanding of customer challenges.
Experience with the creation of content for a wide range of channels, including social (LinkedIn and Twitter), email, PowerPoint video and web.
Fast learner, technically astute and passionate about IT and cybersecurity: Willing and able to quickly pick up new services and technologies and understand them, in order to ensure credibility when marketing to a highly technical (and critical) buying community.
Self-starter - able to identify and suggest what content is needed to best drive pipeline and sales, while responding to demands from sales/marketing and technical teams.
Ability to prioritise over a long list of tasks at any one time, driving volume of output while not letting quality slip.
Good academic background - ideally to Degree level.
Excellent interpersonal and communication skills (verbal and written) with a wide range of stakeholders.
Self-starting, competitive, energetic, professional.
Goal focused and able to objectively review success of content in order to shape future work.
Willing to work flexible hours to meeting business needs.
Willing to travel between UK offices (especially London and Leeds but also Gloucester) and Internationally as required.
In addition, the following are highly desirable:
Experience of the IT cybersecurity industry (desirable but not essential - if you have a strong technology background and a desire to learn cyber, that's fine). About The Company
Claranet combine pioneering technologies, practices, and expertise to propel our customers ambitions. Through a vibrant customer centric culture of collaboration, learning and opportunity, we nurture a dynamic community of the best technology and service expertise spanning cloud, cybersecurity, networks and unified communications.

Founded in 1996, Claranet has evolved into a multi-disciplinary technology services provider with global reach. The company has annualised revenues of circa £400 million, over 6,500 customers, and more than 2,500 employees in nine countries. In the UK we have over 500 staff working in London, Gloucester, Warrington, Bristol, and Leeds, or as homeworkers.

Claranet Cyber Security is a world class business unit within Claranet, giving customers access to market-leading information security services spanning, training, consulting, and managed security services. Formed through the combined forces of NotSoSecure, the UK Security Business Unit (previously known as Sec-1), and units in France and Portugal.

NotSoSecure and the UK Security Business unit both have a strong heritage of penetration testing, consultancy and security training for leading worldwide brands, built on the quality of its technical team and excellent customer service. In recent years the teams have also created a number of new managed security services, and has aspirations to grow significantly over a number of markets, including UK, US, France and Germany, through sales to existing and new medium and larger enterprise organisations.

We're working on building an ever-improving company based on openness, diversity, collaboration, and empathy as our core values, a company that aims to be inclusive for the diverse group of people we get to work with, and where everyone supports each other and celebrates successes together. We want our people to feel engaged, comfortable, and healthy-and to know that they can belong here, no matter their story or background. If this resonates with you, then come and join us