Marketing Manager - Financial Services

  • Job Reference: 431558368-2
  • Date Posted: 26 November 2021
  • Recruiter: Forward Role
  • Location: Manchester, Lancashire
  • Salary: £45,000 to £55,000
  • Sector: Management & Supervisors, Restaurant & Service
  • Job Type: Permanent

Job Description

Our client is a market leading B2B business who are looking to recruit a Marketing Manager with a financial services background.

Reporting to their CMO, the remit is to grow business revenue by delivering a marketing strategy to increase customer acquisition, cross sell, renewals and retentions.

Responsibilities of the role:

  • Work with the CMO to set the marketing strategy for financial services - insurance, merchant services and card payments.
  • Develop and maintain a solid understanding of our value propositions and deliver go to market messaging for these services and solutions.
  • Develop and manage the contact strategy and multi-channel touchpoints to improve customer acquisition.
  • Improve ROI through the optimisation of marketing activities.
  • Manage the full campaign lifecycle from design to delivery.
  • Develop different service category strategies to drive multi-channel growth.
  • Lead ongoing market research & competitor analysis and make recommendations.
  • Responsible for the planning and control of the marketing budget for financial services.
  • Monitor and analyse campaign ROI and make changes to drive improvements.
  • Develop high-quality marketing material to support campaigns.
  • Work with the Sales division to create a comprehensive and detailed sales toolkit to drive growth along the sales funnels and increase engagement and conversion.
  • Develop relationship with key stakeholders across the business to optimise marketing activities.
  • Build strong relationships with appropriate third parties to support in the delivery of the financial services marketing strategy.

Success Measures (What success in the role looks like)

  • All commercial revenue targets are achieved for financial services.
  • ROI is achieved for all marketing activities in line with business expectations.
  • A clearly defined marketing strategy exists and is delivered for financial services.
  • Value propositions and key messaging flow through all marketing activities, channels and materials.

Experience (What you need to have already done to be right for this role)

  • Strong business marketing experience using a wide range of marketing techniques and strategies
  • Experience of managing lead-generation campaigns across various channels, offline and online
  • Solid experience managing a marketing budget and P&L
  • Experience developing and leveraging different product category strategies to drive multi-channel growth.
  • Proven experience designing and delivering a contact strategy with clear objectives for each of the customer touch points.
  • Ability to work autonomously, whilst managing multiple projects at any one time.
  • Digital experience would be an advantage.
  • Ownership of marketing performance review and analysis on a weekly basis.

Skills (The personal capabilities needed to excel in this role)

  • Strong stakeholder management skills with the ability to influence senior stakeholders.
  • Ability to flourish in a fast-paced environment.
  • Confidence to challenge the status quo and drive change.
  • Analytical approach and a focus on tangible results.
  • Strong attention to detail with the ability to identify issues and deliver solutions.

Qualifications and other requirements

  • Financial services industry experience, ideally in insurance, merchant services or card payments.
  • Experience of Pardot would be desirable.
  • CIM or similar marketing qualification, desirable.
  • IT literate, with knowledge of the effective use of technology to deliver a marketing strategy.

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